Focus on the Road: Waterford


Everyone is well aware of the dangers that come with distracted driving. Unfortunately, the latest report from the National Highway Traffic Safety Administration (NHTSA) shows that this knowledge has been largely futile in affecting behavioral changes and subsequently, the number of incidents and fatalities of young drivers. Among the troubling statistics associated with distracted driving:
  • Cell phone use is highest among individuals between sixteen and twenty-four.
  • According to the NHTSA, in the United States, distracted driving kills about 9 people and injures over 1,000 people every day.
The Suburban Collection, Michigan’s largest auto dealer, is dedicated to promoting safe driving and has launched our “Focus on the Road” initiative with select Metro Detroit area high schools. We've asked local high school students to create Public Service Announcements that will educate their peers on the dangers of distracted driving in hopes of minimizing this growing epidemic. The initiative was originally piloted with the Troy school district and has now been expanded to additional districts, including Novi, Farmington/Farmington Hills, and Waterford.

The video with the most likes will receive a $2,500 scholarship. Second place will receive $1,000 and third place will receive $500. The school of the top video will also receive a $500 donation. Each prize scale is consistent per district.

Official Award Announcement 


The voting was so close that we awarded two first place winners for the @WKHSCaptains Focus in the Road contest. #congratulations #FOTR #DistractedDriving

— Suburban Collection (@SubCollection) April 25, 2018

Place: First
Author: Kaitlyn Starkey and Jayce Van Bushkirk
Video Title: Distracted Driving
School: Waterford Kettering High School

Place: First
Author: Audrey Jutis, Olivia Franklin, Madison Krumins
Video Title: Focus on the Road
School: Waterford Kettering High School

Place: Third
Author: Kathryn Hurt
Video Title: Even Mom Can Wait
School: Waterford Kettering High School

In The News

More videos were submitted from other area schools. Watch these videos to see the different ideas to educate the public on the dangers of distracted driving. 

Come back for updates on this campaign in different school districts. If you're children or friends are in future contests, we encourage you to share the Focus on the Road contest page to see their videos and bring more awareness to this cause, hopefully eliminating distracted driving. 

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