McLaren Moves to the Motor City

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McLaren Automotive adds to North American Retailer Network with Announcement of McLaren Troy


McLaren Troy becomes McLaren’s 24th retail location in North America

New 4,000 square foot showroom due to open later in 2018

Temporary sales and service site open by late June

McLaren Troy to faciliate further growth of McLaren’s single largest market – North America


McLaren Automotive, the British creator of luxury sportscars and supercars, announces its newest retailer – McLaren Troy. As the latest addition to the Suburban Collection of dealerships at the Troy Motor Mall in Michigan,  McLaren Troy is the first and only retailer in the region to  provide McLaren sales and service operations, allowing clients and potential clients in the area easier access to the brand’s exciting range of cars and renowned customer service experience.


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McLaren Troy’s new facility, which is expected to open in the fourth quarter of 2018,  will include a state of the art 4,000 sqaure foot showroom reflecting McLaren’s latest brand identity.  In the meantime, McLaren customers and fans in the region are welcome to visit a temporary showroom operating from:



1755 Maplelawn Dr.

Troy, MI 48084


Tony Joseph, President of McLaren North America, said: “The state of Michigan is a key area in the United States that we have not yet been able to properly service. With a deep base of both existing clients and potential customers in the region, we felt that Detroit and the surrounding areas needed a more localized point of sales and service, and we are delighted to partner with Suburban, who have a 70-year history of outstanding customer service in the region.”


As the single largest market for McLaren Automotive, the North American region is poised for further growth with the addition of McLaren Troy. Currently available to customers is the diversified Sports Series line up of the 570S, 570S Spider and 570GT, the Super Series 720S and the Ultimate Series McLaren Senna. Those models combined with the McLaren Senna GTR and yet-to-be-debuted HyperGT codenamed BP23 that will begin production later in 2018 and 2019 make it a very exciting time for the McLaren brand. Further, the Track22 business plan that outlines future product plans that will see an additional 12 all-new or derivative models debuted by the end of 2022, half of which will feature hybrid powertrains.

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 “With a rich tradition of racing, McLaren Automotive continues to produce some of the most powerful and iconic supercars on the planet,” said David T. Fischer, Chairman and Chief Executive Officer of the Suburban Collection. “As we continually strive to offer our customers the widest array of top automotive products, McLaren’s incredible machines will wonderfully add to our diverse and unique portfolio of choices.”


McLaren Troy plans to celebrate its launch with a display of McLaren supercars at the Cars and Coffee event at the M1 Concourse located at 164 South Blvd. W, Pontiac, MI  48341 on Saturday, June 30 from 8:00-11:00 a.m. Entrance is free.

Look for more news through these publications:
dbusiness - McLaren Automotive to Add Region's First Retailer in Troy's Suburban Collection
Crain's Detroit Business - McLaren Automotive Opens Showroom in Troy
Automotive News - McLaren to Open Store Near Detroit
Oakland Press - British Sports Car Maker McLaren to Open Showroom in Troy

Categories: News