Focus on the Road: Novi

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Everyone is well aware of the dangers that come with distracted driving. Unfortunately, the latest report from the National Highway Traffic Safety Administration (NHTSA) shows that this knowledge has been largely futile in affecting behavioral changes and subsequently, the number of incidents and fatalities of young drivers. Among the troubling statistics associated with distracted driving:
  • Cell phone use is highest among individuals between sixteen and twenty-four.
  • According to the NHTSA, in the United States, distracted driving kills about 9 people and injures over 1,000 people every day.
The Suburban Collection, Michigan’s largest auto dealer, is dedicated to promoting safe driving and has launched our “Focus on the Road” initiative with select Metro Detroit area high schools. We've asked local high school students to create Public Service Announcements that will educate their peers on the dangers of distracted driving in hopes of minimizing this growing epidemic. The initiative was originally piloted with the Troy school district and has now been expanded to additional districts, including Novi, Farmington/Farmington Hills, and Waterford.

The video with the most likes will receive a $2,500 scholarship. Second place will receive $1,000 and third place will receive $500. The school of the top video will also receive a $500 donation. Each prize scale is consistent per district.

Official Award Announcement 

?Novi School District

Place: First
Author(s): Pranav Kasula, Shaan Parikh
Video Title: Focus on the Road, Not the Phone
School: Novi High School

Place: Second
Author(s)Roshan Vadera, Advay Muchoor, Ritnik Palaniappan, Kishore Sirigiri, Rthvik Rao
Video Title: The Game of Life
School: Novi High School

Place: Third
Author(s): Brian You, Ben Wilson
Video Title: 
School: Novi High School

In The News

Come back for updates on this campaign in different school districts. If you're children or friends are in future contests, we encourage you to share the Focus on the Road contest page to see their videos and bring more awareness to this cause, hopefully eliminating distracted driving. 

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Categories: Community Events, News, Social