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NOVI, Mich. - The Rock Financial Showplace has a new partner and a new name - the Suburban Collection Showplace. The announcement was made at a press conference at the venue today by Blair Bowman, Showplace owner and David T. Fischer, Suburban Collection Chairman and CEO.

The Showplace and Suburban Collection have entered into a new, multi-year, multi-million dollar agreement for exclusive naming rights of the 320,000 square-foot landmark conference and expo center, located on Grand River Avenue, west of Novi Road.

"The Suburban Collection, with its much-respected reputation, long history in Michigan and commitment to community were exactly what we were seeking in a new business partner," said Bowman. "We couldn't be more pleased."

"We are proud to lend our name and tradition to this outstanding venue," said Fischer. "The high-profile nature of this facility coupled with nearly limitless promotional and cross-promotional opportunities will make our partnership a 'win-win' for all involved - including for Showplace  visitors, our Suburban Collection customers and the area community."

A new logo denoting the new name was also unveiled today at the event. New signage, including marquees along I-96 and Grand River Avenue, are expected to be in place by early 2011.

About The Suburban Collection
Founded in 1948 in the Troy Motor Mall, The Suburban Collection has been selling and servicing vehicles in Michigan for over 70 years. Today, the Suburban Collection is Michigan's largest dealership group, offering products from 36 manufacturers and is the 15th-largest dealer group in the country.

About Suburban Collection Showplace
The Suburban Collection Showplace, a state-of-the-art Exposition, Convention and Conference Center in Novi, Michigan, is owned and managed by Blair M. Bowman. The Suburban Collection Showplace offers approximately 320,000 square feet of space, including 30,000 square feet of meeting space. Other attractive amenities include a full-service kitchen capable of serving a sit down meal to 1,500 people, formal banquet halls, full service concession areas, two major atrium style entrances with 25,000 square feet of lobby space for pre-function and registration activities.  For more information about the company, visit

46100 Grand River, Novi MI 48374 | P: 248.348.5600 | Fax: 248.347.7720